Riti means ritual. Ours is craft, repeated with care.

Ameka began with a simple frustration: festive shopping had become fast, loud and forgettable. We wanted the opposite — a small, edited wardrobe of pieces you would keep, repair and pass on.

We work directly with weaving families in Banaras, block printers in Kutch and jewellery karigars in Jaipur. Each collection is produced in short runs, which means fair timelines for makers and pieces that don't end up everywhere.

Our silks are handloom, our cottons are naturally dyed wherever possible, and our jewellery is nickel-free so it stays kind to your skin through long wedding seasons.